In India, hoardings do little more than scream out offers and logos. The Shot Ready billboard belonging to Steph Curry changed the narrative, One particular Los Angeles location became a viral sensation across the globe. This smart OOH creates moments, not just impressions.
Clean visual + supermoon magic
Curry mid-shot, carrying “SHOT READY” with a name simple such as the cover of the book. In November, during the supermoon, the moon lined up accurately with his arc looking as if he was shooting it. An iconic picture, binding straight into the brand story. Genius simplicity.
Planning that impresses: Physics + media
Penguin Random House, agency Known, and OUTFRONT Media hired an astrophysicist to map the moon’s path azimuth, elevation, street sightlines. Location was sky perfect, not just high traffic. As a marketer from Kannur (check my take at fathimathsunaina.in), this integration blows my mind. OOH as precision engineering? That’s next level.
BTS hustle: Extending the buzz
There was more than just the stunt: Social posts about the moon diagrams, planning sketches, timelapses, and math breakdowns. Curry posted his behind-the-scenes footage, and Known released their Reels. This “making of” campaign concept turned into content about itself and gained additional traction. BTS make fans feel like insiders pure earned media gold.
Exploded and Indian takeaways
Reels of “Curry shooting the moon” garnered millions on Insta, TikTok, X. Rare, instant, shareable.
Don’t think twice:
- Use our own “moons” festivals, IPL lights, monsoons as co-creators.
- Design for Reels: Screenshotable?
- Plant the BTS to multiply reach.
Constraints birthed brilliance; BTS crowned it a legend. Indian marketers, take notes or hit me up at nithash.in for collaboration ideas. You should be impressed.
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