In a bid to support the LGBTQ community, the iPhone maker has unveiled two Apple Watch Pride Edition sport bands and a collection of new Pride faces for Apple Watch.
Apple has been selling Pride edition bands since 2017 but this is the first time the company is selling two bands.
The company has also added a 2020 variant of the Pride face to continue the design of the Pride Sport Band onto the Watch’s display.
“This year’s artfully unique Pride Edition Sport Band is joined for the first time by the new Apple Watch Nike Pride Edition Sport Band. Both are available on apple.com, the Apple Store app, and Apple stores, and pair beautifully with new matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5,” the company said in a statement.
The new bands will look great when paired with the new software watch faces which will be released as part of watchOS 6.2.5. Apple is adding a 2020 variant of the Pride face to continue the design of the Pride Sport Band onto the Watch’s display. There are also new rainbow color options for several faces, including the exclusive Nike faces.
With the introduction of the 2020 Pride Edition Sport bands, Apple has discontinued the 2019 Pride Edition Sport Loop band. As for the new entry, Apple describes the process of creating the new multicolored version from multiple strips.
Apple and Nike aim to support LGBTQ organisations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500-member organisations in more than 150 countries and regions.