Snapchat has become the newest social media app to clone TikTok. It has announced a new feature named Spotlight that resembles TikTok as well as Instagram Reels. The aim of the feature is to keep users engaged on the platform by showing them videos continuously.
The spotlight will show content from all public and celebrity accounts even if the user is not following them. This is exactly what happens in TikTok and Reels. This move ensures that users stay hooked to the platform as they keep watching and scrolling up to discover new content similar to their preferences
This new feature will be available as a dedicated tab within the Snapchat app. It has been made available in 11 countries including the United States and the United Kindom. In an attempt to encourage users to create content for Spotlight, Snapchat will be distributing $1 million per day among top content creators in the United States. This reward offer will run until the end of the year with a possibility for expansion.