Cadbury changed its logo by Opsule blog

Cadbury has spent more than £1million on a new logo — but you’d be forgiven for not noticing.

PR expert Mark Borkowski told The Sun the re-brand, by agency Bulletproof, could easily have cost £1million. Cadbury disputed this, saying it was less than half that figure but would not confirm the exact amount. A Cadbury spokesman said: ‘The Cadbury logo redesign is part of a much wider brand refresh which began over a …

Cadbury has spent more than £1million on a new logo — but you’d be forgiven for not noticing. Read More »