“Shot Ready”!! How Steph Curry’s OOH Campaign about His Book Turned Simple Billboard into a Marketing Medium by Integrating Timing to the Campaign.
In India, hoardings do little more than scream out offers and logos. The Shot Ready billboard belonging to Steph Curry changed the narrative, One particular Los Angeles location became a viral sensation across the globe. This smart OOH creates moments, not just impressions. Clean visual + supermoon magic Curry mid-shot, carrying “SHOT READY” with a …
