Even though Fitbit has been in the wearable space for over a decade, the company is still relatively fresh to the kids market. That’s about to change soon. Fitbit is reportedly developing a new 4G smartwatch that is solely aimed at children.
Fitbit Smartwatches for Kids
The company had acquired Chinese smartwatch brand Doki technologies, which launched the self-proclaimed “most advanced kids smartwatch” that boasted video calling along with tracking features. Soon Fitbit will Launch Fitbit Smartwatches for Kids.
![Fitbit Smartwatches for kids by opsule](http://opsule.com/wp-content/uploads/2020/05/Untitled-design-2020-05-02T121510.284.png)
Doki Technologies has informed customers that it’s disconnecting older devices on 1 July and that the deal with Fitbit was formalized in October 2019, before the buyout by Google.
![Fitbit Smartwatches for kids by opsule](http://opsule.com/wp-content/uploads/2020/05/Untitled-design-2020-05-02T121546.714.png)
Last year, Fitbit launched the Ace 2 Fitness Tracker that came with fitness tracking features but had no safety-related options. Additionally, Ace 2 comes with sleep tracker, 5 days of battery life, and several kids mode.
Apple is also working on a Kids Mode in watchOS 7.
The GPS tracking market for kids is populated by brands that are far from household names – a quick rundown of the biggest players reveals Doki, Vtech, Xplora, Verizon, and Omate to be the top dogs.
If parents saw Fitbit, Apple, or other big-name brands among that list, they could be far more likely to jump in.